Prof. Nitin Shrotri

Associate Professor of Practice, JAGSoM (Mumbai Campus)
Speciality Area : Digital Business and Analytics
Speciality Domain : Branding & MarCom, Business Strategy, Innovation & Creativity

Nitin Shrotri is a highly accomplished New Product Development, Project Management & Product Management Expert having vast experience of 28+ years. He has led & delivered multiple projects like Tata Prima & Defence range of trucks at Tata Motors, mHawk & Mustang engine, Hybrid Scorpio projects Mahindra & Mahindra Automotive Division, and products like Furio range of Light & Intermediate Commercial Vehicles, Applications, Tippers & Tractor Trailers in Heavy Commercial Vehicle range at Mahindra & Mahindra – Truck & Bus Division.   

He started Quantum Leap Consultants, a consulting firm in 2018 and has delivered market research projects for clients like Bharat Benz, Amplus, Frost & Sullivan, Markets & Markets, etc. & training for organizations like Hindujatech, Hero Electric, etc.  

He has hands-on experience in Project Management & Product Management –tools & best practices, Project Management process maturity assessment, improvement & implementation across projects, Risk Management, Business & Product Strategy Development, Market Research, Customer In -sighting & Go To Market Strategy.  

Educational Qualification

  • BE (Mechanical) (WIT, Solapur) 
  • Executive MBA (SPJIMR, Mumbai) 
  • certified PMP® from PMI, USA & CPM® from AIPMM, USA.  


  • M. PRABHALA and I. Bose, “Themes and ratings in online product reviews and their association with sales and search”, ISDSI Global Conference December 2022
  • M. PRABHALA and I. BOSE, “User-Generated Content and Online Product Search – The Case of the Indian Automobile Industry” in American Conference on Information Systems, August 2022, Minneapolis, USA (Virtual)
  • M. PRABHALA and I. BOSE, “Does the sum of the parts make up the Whole? Examining the Relationship Between Review Text Clusters and Product Clusters!!!” in Pacific Asia Conference on Information Systems, July 2022, Taipei, Sydney (Virtual)
  • M. PRABHALA and I. BOSE, “Influence of Search Trends and Review Sentiments on Automobile Sales (the consolation prize)” in 8th international communication management conference (ICMC), 2022, Ahmedabad (Online), India
  • M. PRABHALA and I. BOSE, “The Path to Automobile Sale – From Consumer Reviews to Online Search to Final Purchase” in 8th International Conference on Business Analytics and Intelligence, 2021, Bangalore, India
  • M. PRABHALA and I. BOSE, “Does Online Search Mediate the Impact of Online Reviews on Sales? An Investigation of the Indian Automobile Sector” in 19th Workshop on e-Business, 2021, Austin, United States
  • M. PRABHALA and I. BOSE, “Do Emotions Determine Rumors and Impact the Financial Market? The Case of Demonetization in India” IEEM Conference 2019, Macau
  • BOSE, S. LAHIRI and M. PRABHALA, “Simplify 360: Pioneering an Era of Customer Experience” IIMC Case Research Centre
  • D. CHAKRABORTY and M. PRABHALA, (2012), White paper on ‘Digital Marketing – Impact Measurement and Key Performance Indicators’.

  • Consolation Prize 1 (for INR 60,000) in 8th International Communication Management Conference (ICMC – MICA), 2022
  • INNOVATION AWARD in 2007 for self-initiated development and automation of processes (Information Resources Inc. and Symphony Marketing Solutions)
  • CUSTOMER APPRECIATION AWARD in 2007, 2006 (Information Resources Inc. and Symphony Marketing Solutions)

  • Fundamentals of Mathematics and Statistics
  • Managerial Decision Making
  • Natural Language Processing and advanced ML applications


Admissions Open for 2023 - 2025

Admissions Open for Class 2023 – 2025 for PGDM Bangalore and International MBA Greater Mumbai Campus. Click here to APPLY NOW

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