By : Meenal Jain In the last two years, Covid 19 has wreaked havoc all over the world, affecting a variety of industries. The case of India is no exception. Many businesses across the country have experienced supply chain disruptions and decreased demand for their products and services. Although Covid-19 is affecting all … Read more
Top 3 Must Do Things to Get the Best Placements Ft. Barun and Isha from JAGSoM (Amazon, Swiggy, Schneider Electric) CATKing, the popular YouTube channel for business school guidance, has vital advice for enhancing placement prospects. In an insightful discussion with Isha and Barun, both JAGSoM PGDM 2020-22 students, we learn how to make … Read more
By Barun Jha, PGDM 2020-22 Introduction: Relationship marketing is one aspect of CRM that focuses on building long term relationship with the customers that may yield to free word of mouth promotions, lowering the cost and increasing the revenue of a company. The ultimate aim is to bring back the customer in future, once he … Read more
By Mukesh Kumar (PGDM 2020-22). Gone are the days when every company used to hire only celebrities for endorsing their products or service. Some companies today have stopped giving big cheques to celebrity for ads and they have started realising the importance of real customers in the advertisement. When a real customer promotes the product … Read more
By Ananth James (PGDM 2020-22) Revenue from digital advertisements in India has risen exponentially from 6 billion dollars in 2008 to 199 billion dollars in 2020. Digital advertisements are projected to overtake print and TV advertisements by fiscal year 2024, in terms of revenue generated. The popularity of digital advertisements can be attributed to obvious … Read more
By Ranjan Surianarayan(PGDM 2020-22). Last year around the same time, we were grappling with our admission process dealing with the same questions. It therefore made a lot of sense to listen to this webinar featuring our Director, Dr Atish Chattopadhyay and Mr Debasish Ghosh, Country HR Head, Berkadia that took place on 17 Feb 2021. … Read more
The main idea of writing this article is to compare the frames of Organizational Behavior & the Principles of Management, studied at Jagdish Sheth School of Management (Formerly IFIM Business School), with the style of one of the best football managers ever, Sir Alex Ferguson. The comparison is as follows: Picture Courtesy: Business Insider Scientific … Read more
It was fun to run into our friends from France who are here at JAGSOM under international exchange programme. Jeremy Allart, Louis Berg, Lisa Brinon & Jonathan Sinsou are students of Renne School of Business, and plan to spend one full term learning with us. It was double the fun when our welcome – bonjour … Read more
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