New Age Marketing – Complicated or Simple?

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By Mukesh Kumar (PGDM 2020-22). Gone are the days when every company used to hire only celebrities for endorsing their products or service. Some companies today have stopped giving big cheques to celebrity for ads and they have started realising the importance of real customers in the advertisement. When a real customer promotes the product … Read more

3 Reasons Why Digital Advertising is Generating More Revenue than Ever


By Ananth James (PGDM 2020-22) Revenue from digital advertisements in India has risen exponentially from 6 billion dollars in 2008 to 199 billion dollars in 2020. Digital advertisements are projected to overtake print and TV advertisements by fiscal year 2024, in terms of revenue generated. The popularity of digital advertisements can be attributed to obvious … Read more

Are You Still a ‘CAT’ if You Didn’t Get a 99 Percentile in CAT?

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By Ranjan Surianarayan(PGDM 2020-22). Last year around the same time, we were grappling with our admission process dealing with the same questions. It therefore made a lot of sense to listen to this webinar featuring our Director, Dr Atish Chattopadhyay and Mr Debasish Ghosh, Country HR Head, Berkadia that took place on 17 Feb 2021. … Read more

Leadership Lessons from Sir Alex Ferguson


The main idea of writing this article is to compare the frames of Organizational Behavior & the Principles of Management, studied at Jagdish Sheth School of Management (Formerly IFIM Business School), with the style of one of the best football managers ever, Sir Alex Ferguson. The comparison is as follows: Picture Courtesy: Business Insider Scientific … Read more

Exchange Students from France at JAGSOM

Renne School Welcome Session

It was fun to run into our friends from France who are here at JAGSOM under international exchange programme. Jeremy Allart, Louis Berg, Lisa Brinon & Jonathan Sinsou are students of Renne School of Business, and plan to spend one full term learning with us. It was double the fun when our welcome – bonjour … Read more

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