Design Thinking Bootcamp at JAGSOM

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By Sayantan Ghosh(PGDM 2020-22)

“If I had 60 minutes to solve a problem, I’d spend 55 minutes defining it, and 5 minutes solving it.”
  – Albert Einstein

On 27th and 28th January, close to 180 students divided into 31 distinct groups at Jagdish Sheth School of Management (JAGSOM) had got the opportunity to showcase their Design Thinking projects at the two-day boot-camp which was organized on-campus. The Innovation & Incubation committee at JAGSOM in coordination with the Cocos of Design Thinking groups and support from the PGP office coordinated this two-day boot-camp. The respective projects had been pitched to our distinguished panel who also administered the session- Dr. Kamalika Chakraborty, Faculty at JAGSOM and Mr. Rohit Swarup, Founder and Director at Xplora Design Skool & Futurz Xplored.


The core idea behind setting up this boot-camp was to fine tune the projects on which students had worked for couple of months and ensure that every team is on par for the Innovation Day, scheduled on 6th March 2021, where the projects will be presented to an external jury. The boot-camp was preceded by submission of a consolidated project report, coffee table book and an audio-visual film on the course journey. Each team was expected to pitch their project for 5 minutes along with a thematic display of the same. The panel reviewed the efforts so far and the guided the students towards a better outcome and intuitive interpretation of the projects.


Overall, it was an incredible effort put together by the batch and the respective teams got some insightful feedbacks which they are expected to incorporate for the final pitch to the jury. The teams are looking forward to the D-day scheduled on 6th March 2021 and preparations for the same is in full throttle.

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